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Distribution at american airlines (a) case solution, american airlines tried the fees it pays to the global distribution services (gds) (as sabre) reduce to reach to travel agencies. The specific advantages and disadvantages for the airlines to control the ticket distribution and the different strategies used by different airlines are discussed in this case study websites of southwest airlines and american airlines have been analyzed to evaluate the ease of search, evaluation of alternatives and purchasing process 1. Distribution at american airlines (a) case solution, american airlines has sought to reduce the costs that are paid by global distribution services (gds) (as sabre) to reach travel agents.
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